The age of the simple celebrity-brand endorsement relationship is long gone. Digital technology, social media and the rapid proliferation of new content platforms means that athletes/talent are no longer players who make traditional endorsement deals. Athletes/talent – and not just superstar celebs and marquis players – are now their own brands, with their own products, platforms, and investments. This shift makes athletes and talent increasingly attractive partners for brands and investors, among others. The star-power of athlete/talent equity-based endorsement and sponsorship deals can be a tremendous advantage to both established brands and startups across many industries.
Join our panel of industry lawyers and experts and learn about the legal and business issues involved in development of these new types of endorsement deals.
Some of the topics we’ll discuss include: * The athlete/talent as brand, media mogul and digital media outlet, and the impact on teams and leagues of the development of the athlete/talent brand across multiple channels. * Intellectual property issues in branding. * New forms of legal relationships resulting from the growth of new platforms, opportunities and relationships beyond the traditional endorsement deal. * Finding the right brands/partnerships for the athlete/talent. * Structuring equity-based endorsements to benefit the athlete/talent, as well as venture capital, private equity and startups. * Legal issues in deal making, including deal and negotiation points in different kinds of deals.
Co-Chair, Capital Markets and Corporate; Co-Chair, Sports, Loeb & Loeb LLP
Douglas N. Masters
Co-Chair, Intellectual Property Protection, Loeb & Loeb LLP
Steven M. Olenick
Partner, Loeb & Loeb LLP
VP of Licensing, WME/IMG.
When: Wednesday, September 27, 2017, 12:00 p.m. | Program: 12:30 p.m. – 2 p.m.
Where: Lawry’s the Prime Rib (Directions, Free Underground Parking)
$0 – Members of todaplus & The Order of Distinguished Attorneys
$45 – BHBA Members who pay in advance*
$245 – Non-BHBA Members who pay in advance*
Interested in Membership? Try it Free, No Commitment, for 30 days
Entertainment Law Section Chairs: Alexander Rufus-Isaacs, Esq. & Pierre B. Pine, Esq.
Program Chair: Judith Dornstein, Esq.
* Advanced registration closes 24 hours prior to event time. Registrations received thereafter include a $25 additional fee. Full refund with 48 hours notice. Raincheck with 24 hours notice.
This activity has been approved for Minimum Continuing Legal Education credit by the State Bar of California in the amount of 1.5 Hours of Participatory Credit and the Beverly Hills Bar Association certifies that this activity conforms to the standards for approved education activities prescribed by the rules and regulations of the State Bar of California governing minimum continuing legal education.
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